Networking is the most important piece of the marketing mix and sadly it’s often the most overlooked. Networking gets you out in front of potential clients and makes it easy to build relationships. These face-to-face interactions are more powerful and yield greater rewards than any other form of marketing. People want to do business with people they know and like. And the only way for potential clients to know you and like you is for them to meet you face-to-face and to let them build a relationship with you.

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